Are you going to KMWorld this November 4-7 in Washington DC? If so, consider coming a day early to participate in a workshop conducted by Catherine Shinners and myself about how to create the business case, strategy, and adoption and engagement plans for a new or existing enterprise social network.
In our 3-hour session, we'll help you walk away with an actionable plan for your company based on its existing technology landscape, culture, leadership involvement, and help you create expectations for where you'll be in 1, 3 and 5 years' time.
We hope you'll join us in Washington DC on November 4th for the workshop and then November 5-7 for the KMWorld conference. Use this link to register for a discount.
Here's the formal workshop description:
Social and collaborative technologies are key to empowering employees to transform the way they work, interact and engage enabling companies, to catalyzing product and service innovation, and deepening customer insight and relationships; in essence redesigning the way business is done. At the same time, an enterprise social network is inherently "human," allowing people to be people by facilitating with technology the informal social connections that already thrive. Implementing an enterprise social network can also mean re-thinking workplace practices and a need for new governance models, leadership skill and transforming the way we communicate. No matter where you are on the path of integrating "social" into your organization, this workshop helps you understand the key elements of an enterprise social networking initiative, from business case development to ROI and value-measurement principles, to cultural and organizational readiness, through use case development, leadership skills and engagement, social network analysis, governance strategies, and adoption planning and ongoing engagement. Get a comprehensive view of key planning elements and useful tools that have worked for organizations big and small since 2009. Targeted toward executive sponsors of social initiatives, community managers, and technical leaders of social product portfolios, this interactive workshop gives you the key elements to develop or improve your enterprise social networking initiative.
We look forward to seeing you there!