In the next 6-18 months, I predict that employees’ heavy reliance on personally controlled mobile devices will begin to eat away at successful enterprise social networks.But it’s not a bad thing. When a social network facilitates stronger bonds between employees, they begin to take their conversation “offline” into an arena that is not controlled by corporate IT. In my guest post today at CMSwire, I discuss how the most successful enterprise social networks will see some decline in usage and higher rates of lurking as employees become friendlier and are empowered to use their own smartphones to communicate at work.
So how do companies and community managers handle such shifts? A strong business purpose for the network will make all the difference — check out the article to learn more!