Workplace by Facebook

The Secret to Increasing Workplace by Facebook Engagement

You’ve launched Workplace by Facebook to your organization, and early support and engagement are strong. But it’s going to take more than a few “how-to” guides and a launch party to continue increasing engagement to make Workplace a success at your organization for the long haul.

We know from experience that Group Leaders are the “secret sauce” to a successful community. Group leaders are responsible for:

  • a group or groups in Workplace,
  • being the point of contact for moderation and the within said group(s),
  • encouraging engagement within the group through regular activity and content,
  • participating in activities as assigned by Workplace system-level administrators,
  • working alongside 1-2 other co-Group Leaders to carry out these responsibilities

As simple and intuitive as it may seem, helping Group Leaders along to reach their fullest potential requires a bit of preparation and sometimes a lot of practice. It’s not always natural for leaders to shift their work habits away from “what they know” into a more open, collaborative home like Workplace. Equipping them with some regular “to-dos” can really help to accelerate Workplace and keep users engaged.

We hope this chart serves as a bit of inspiration as you plan or re-invigorate your Workplace Group Leader strategy.


For more on this topic, read Build Workplace by Facebook Engagement with Group Leader Coaching.

PS – It’s hard to nail down a Group Leader strategy without a Chief Workplace Officer. Read our “dos and don’ts” for hiring one.

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